Google Adwords Tips
Google Adwords is a tough beast. This beast is very difficult to master. But if you can master it, you have hit a goldmine. Dont simply just head over and start a Google Adwords account. Learn to tame this beast before you start your first advertising campaign on Adwords.
Google Adwords is a tough beast. This beast is very difficult to master. But if you can master it, you have hit a goldmine. Dont simply just head over and start a Google Adwords account. Learn to tame this beast before you start your first advertising campaign on Adwords.
Click Through Rate (CTR) is very important for the success of your campaigns. CTR is the number of clicks in 100 impressions your ad will receive. In order to get a good CTR, you need to learn how to write enticing ads for the people to click. It is a delicate balance. High CTR may not result in good conversions. Aim for a CTR above 2%.
Quality Score is something that is very important for you to understand. Google has never told anyone how it actually calculates Quality Score. Only help Google has provided to the Adwords users is that now it tells whether Quality Score is Great, OK or Poor. High Quality Score means Google likes your website and is willing to advertise it for a very low minimum bid like $0.02-0.04.
Quality Score primarily depends on your website. Google likes to see a website that is relevant to the keyword that it is being advertised. If Google thinks that your website is relevant, it will assign your website a great quality score.
In case of a poor quality score, you can optimize your website and resubmit it to see whether Google likes it or not. But in my opinion, once Google has assigned a poor quality score, it will not change its opinion easily so be careful and dont use a website that you think is not relevant from the very start.
First optimize each page of your site for one particular keyword. You will need to do some SEO for that. Only when you are satisfied that your site is relevant, make a new campaign using the optimized page for that keyword. Google likes to see quality content being advertised on its site and does not want to see poor website being advertised. Poor websites means poor user experience that harms Google in the long run.
Ad Rank is another matrix that you need to know. Ad Rank= (CTR) (Your Bid) (Quality Score). You can see; CTR and Quality Score are very important for your success. There is a quality score for each campaign as well as a general quality score of your Google Adwords Account.
Google also has a history of your account. It knows the history of each keyword that you have used in the account. It maintains a quality score of your general account. Try to be in the good books of Google by maintaining at least 1% CTR in your account.
But you never know when you will get the infamous Google Slap. Avoid it as you can but you can get a Google Slap anytime without warning. Google Slap means wake up. You can learn to beat Google at its own tricks with Google Ambush!
Google Adwords is a tough beast. This beast is very difficult to master. But if you can master it, you have hit a goldmine. Dont simply just head over and start a Google Adwords account. Learn to tame this beast before you start your first advertising campaign on Adwords.
Click Through Rate (CTR) is very important for the success of your campaigns. CTR is the number of clicks in 100 impressions your ad will receive. In order to get a good CTR, you need to learn how to write enticing ads for the people to click. It is a delicate balance. High CTR may not result in good conversions. Aim for a CTR above 2%.
Quality Score is something that is very important for you to understand. Google has never told anyone how it actually calculates Quality Score. Only help Google has provided to the Adwords users is that now it tells whether Quality Score is Great, OK or Poor. High Quality Score means Google likes your website and is willing to advertise it for a very low minimum bid like $0.02-0.04.
Quality Score primarily depends on your website. Google likes to see a website that is relevant to the keyword that it is being advertised. If Google thinks that your website is relevant, it will assign your website a great quality score.
In case of a poor quality score, you can optimize your website and resubmit it to see whether Google likes it or not. But in my opinion, once Google has assigned a poor quality score, it will not change its opinion easily so be careful and dont use a website that you think is not relevant from the very start.
First optimize each page of your site for one particular keyword. You will need to do some SEO for that. Only when you are satisfied that your site is relevant, make a new campaign using the optimized page for that keyword. Google likes to see quality content being advertised on its site and does not want to see poor website being advertised. Poor websites means poor user experience that harms Google in the long run.
Ad Rank is another matrix that you need to know. Ad Rank= (CTR) (Your Bid) (Quality Score). You can see; CTR and Quality Score are very important for your success. There is a quality score for each campaign as well as a general quality score of your Google Adwords Account.
Google also has a history of your account. It knows the history of each keyword that you have used in the account. It maintains a quality score of your general account. Try to be in the good books of Google by maintaining at least 1% CTR in your account.
But you never know when you will get the infamous Google Slap. Avoid it as you can but you can get a Google Slap anytime without warning. Google Slap means wake up. You can learn to beat Google at its own tricks with Google Ambush!
Robots,robotics,humanoids:
Mr. Ahmad Hassam has done Masters from Harvard University. He is interested in Making Money Online. Read more about Google Ambush. Make Money Online Now!