Guerrilla Marketing on the Internet - Big Results for a Little Investment
Jay Conrad Levinson offers an exceptional introduction to a range of Internet marketing tools. It's great for newbies, but it also has ideas that a lot of industry experts fail to use. Read them to get effective guerilla strategies, case studies, and low-cost tactics for maximizing traffic. In short, read them to learn the rules of guerilla Internet marketing.
Jay Conrad Levinson offers an exceptional introduction to a range of Internet marketing tools. It's great for newbies, but it also has ideas that a lot of industry experts fail to use. Read them to get effective guerilla strategies, case studies, and low-cost tactics for maximizing traffic. In short, read them to learn the rules of guerilla Internet marketing.
With a website, your primary rule is obtain contact information from your visitor. Your visitors' email addresses are very valuable to you - collect them and you'll be sitting on a gold mine!
* A few sample ways to collect your visitors' contact information.
Offer them a free "White-Paper," E-Book, or How-to-Article
Give them a subscription to your industry-centric periodical with the latest news.
Special offers or discounts only available through e-mail
Use a free quote, consultation, or trial to show how effective your product/service is
* Your website should be your support team, with a contact page and an FAQ page.
Generating a list of your frequently asked questions can save you (or your staff) tons of time on the phone answering the same questions over and over. By making the support section easily accessible on your site, you can avoid annoying, time consuming, and costly calls to your support team.
* Use your website to sell your product.
You can successfully sell your product using only your website if you write clean sales copy. A brick-and-mortar location is certainly more expensive than a full-blown online retail store, which is a much smaller investment than you may think. A custom-designed, professional-looking site will give your small business a much better and more reliable feel than a template-based, hosted e-commerce product.
Most Internet users feel comfortable making purchases online if they trust the website, but this will depend on your client base. Visitors psychologically program themselves to trust sites that meet their expectations through the online experience it gives them. Being compliant to these expectations is the name of the trust game. Streamline the steps between the visitor first landing on your web page, and the end of the checkout process, or you'll experience a much higher abandonment rate on your transactions.
* Your website can do its own advertising.
By optimizing your website for your target keywords, you can get more search engine traffic from organic searches, which cost you exactly $0.00/click - a REALLY good price Equally (if not more so) important, is external optimization: getting other websites to point to yours. Both internal and external optimization are simple concepts but time consuming to implement correctly (without getting you black-listed).
While your SEO campaign is ramping up (for most keywords, it can take anywhere from 4 months to 2 years to reach the top spot, depending on industry competition), the easiest way to get traffic is to pay for it. You can advertise on Google, which essentially can send you as much or as little traffic as you'd like - for a price. It can be an excellent way to bring instant traffic to your website, but it's not sustainable unless you effectively monetize it.
Jay Conrad Levinson offers an exceptional introduction to a range of Internet marketing tools. It's great for newbies, but it also has ideas that a lot of industry experts fail to use. Read them to get effective guerilla strategies, case studies, and low-cost tactics for maximizing traffic. In short, read them to learn the rules of guerilla Internet marketing.
With a website, your primary rule is obtain contact information from your visitor. Your visitors' email addresses are very valuable to you - collect them and you'll be sitting on a gold mine!
* A few sample ways to collect your visitors' contact information.
Offer them a free "White-Paper," E-Book, or How-to-Article
Give them a subscription to your industry-centric periodical with the latest news.
Special offers or discounts only available through e-mail
Use a free quote, consultation, or trial to show how effective your product/service is
* Your website should be your support team, with a contact page and an FAQ page.
Generating a list of your frequently asked questions can save you (or your staff) tons of time on the phone answering the same questions over and over. By making the support section easily accessible on your site, you can avoid annoying, time consuming, and costly calls to your support team.
* Use your website to sell your product.
You can successfully sell your product using only your website if you write clean sales copy. A brick-and-mortar location is certainly more expensive than a full-blown online retail store, which is a much smaller investment than you may think. A custom-designed, professional-looking site will give your small business a much better and more reliable feel than a template-based, hosted e-commerce product.
Most Internet users feel comfortable making purchases online if they trust the website, but this will depend on your client base. Visitors psychologically program themselves to trust sites that meet their expectations through the online experience it gives them. Being compliant to these expectations is the name of the trust game. Streamline the steps between the visitor first landing on your web page, and the end of the checkout process, or you'll experience a much higher abandonment rate on your transactions.
* Your website can do its own advertising.
By optimizing your website for your target keywords, you can get more search engine traffic from organic searches, which cost you exactly $0.00/click - a REALLY good price Equally (if not more so) important, is external optimization: getting other websites to point to yours. Both internal and external optimization are simple concepts but time consuming to implement correctly (without getting you black-listed).
While your SEO campaign is ramping up (for most keywords, it can take anywhere from 4 months to 2 years to reach the top spot, depending on industry competition), the easiest way to get traffic is to pay for it. You can advertise on Google, which essentially can send you as much or as little traffic as you'd like - for a price. It can be an excellent way to bring instant traffic to your website, but it's not sustainable unless you effectively monetize it.
Robots,robotics,humanoids:
Web and technology author Tony Kau founded Vanivo, a web design Portland firm, while he is also a Graphic Design Portland.