Robots,robotics

For anyone who is doing business on the web there is no doubt you've been hearing about Microsoft's latest search engine release called Bing. Bing promises a new user experience for those surfing the web. This is a pretty necessary rework of Microsoft's previous search in an effort to compete with both Google and Yahoo. Today, there is more press coverage that is covering this launch as Microsoft is seeking to make radical changes to their business model.

If you follow search engine marketing then no doubt you've been hearing about Microsoft's latest search engine release called Bing. Bing promises a new user experience for those surfing the web. This is a pretty necessary rework of Microsoft's previous search in an effort to compete with both Google and Yahoo. Today, there is more press coverage that is covering this launch as Microsoft is seeking to make radical changes to their business model.

You might be asking yourself, what does Bing mean for my website and how can I ensure that my web site is found? I have been receiving a number of inquiries from individuals who are concerned that their website will lose ranking based on this new search. I have begun to research Bing as a search engine and found out that much of it's methodology for ranking is similar to that of Google.

A common method of evaluating how search engine algorithms work is to do an in depth analysis of top performing sites for given keywords. This allows you to evaluate commonalities and also differences that may account for differences in ranking. Based on my own side by side comparisons and additional in depth research among others in the search engine optimization community, it's pretty evident that web site age, in bound links, and other criteria are important to the Bing search algorithm.

It appears as though Microsoft's Bing search engine is using many of the same ranking factors as other popular search engines. This is good news simply because optimization of web sites take time and trying to optimize for one search engine over another may provide very mixed results. Bing likes in bound links and that is pretty consistent regardless of which search engine you are trying to improve your organic results for.

By know you know the importance of improving your web site's organic search results. This creates more awareness, traffic, and positive results. Maybe you know about the importance of organic rankings but don't have the resources to move your site towards the top of the search results. Don't worry about organic results, begin small and focus on building links to your site. Once you do, you can see positive improvements in your rankings on Bing and other search results.

Another area of importance is content. Search engines like Bing look for fresh, relevant content. You want to make sure that your content is valuable to browsers and web site visitors but that it is also relevant and up to date. Consider adding a revising content on a regular basis. This helps you succeed in generating inbound links and quality scores from search engine algorithms.

You may be asking yourself which search engine you should be optimizing your web site for. Based on what I've seen, I'm encouraged by preliminary Bing related findings. I believe that Bing is using many of the same factors that Google uses to evaluate a sites relevance to a search query. As always, focus on white hat methods to optimize your site and follow search engine optimization basics.