SEO Basics - What you must know about Search Engines
An online business is is worthless without visitors who can easily find your site. Search engine optimisation (SEO) is the most important element for your business to thrive.
An online business is is worthless without visitors who can easily find your site. Search engine optimisation (SEO) is the most important element for your business to thrive.
SEO has the potential of bringing millions of visitors anywhere in the world to your site. They all have the potential to purchase your goods and services once there and bring in a tidy profit for you hard earned efforts.
It is not easy to rank No. 1 in the search engines like google or yahoo, otherwise everyone would be making millions! You have to carefully implement an SEO strategy to gain an advantage on the competition.
Keyword research is about discovering the keywords relevant to your business. There are many great tools for this online, some paid subscription like wordtracker, and some free like Google keywords. These tools will generate a list of suggested keywords relevant to your industry.
On site optimisation - this process requires you go through all the pages of your site and optimise them with the keywords discovered from the last step. Link every page with a keyword chosen form the last step and make sure this keyword is in your page titles, H1, H2, H3 tags as well as in the alt descriptions of your pictures.
Try to make the text as natural as possible. Use the keywords naturally and don't stuff your text with them. Search engine robots may notice this and penalise you if they detect spamming.
Link Building - This will be the most time consuming and difficult task you will have to preform when optimising your website. The search engines see relevant incoming links to your website as a vote of confidence.
The best way to get links point to your site is to create great and compelling content for your website that people will link to. Directory and article submissions are common methods people use to gain links, as well as direct solicitations to website owners who share a common goal as you do.
SEO is a black are that takes time and patience. The first aim of your new site should be to create a site that people will like. This is the surest way to be successful in the long run.
An online business is is worthless without visitors who can easily find your site. Search engine optimisation (SEO) is the most important element for your business to thrive.
SEO has the potential of bringing millions of visitors anywhere in the world to your site. They all have the potential to purchase your goods and services once there and bring in a tidy profit for you hard earned efforts.
It is not easy to rank No. 1 in the search engines like google or yahoo, otherwise everyone would be making millions! You have to carefully implement an SEO strategy to gain an advantage on the competition.
Keyword research is about discovering the keywords relevant to your business. There are many great tools for this online, some paid subscription like wordtracker, and some free like Google keywords. These tools will generate a list of suggested keywords relevant to your industry.
On site optimisation - this process requires you go through all the pages of your site and optimise them with the keywords discovered from the last step. Link every page with a keyword chosen form the last step and make sure this keyword is in your page titles, H1, H2, H3 tags as well as in the alt descriptions of your pictures.
Try to make the text as natural as possible. Use the keywords naturally and don't stuff your text with them. Search engine robots may notice this and penalise you if they detect spamming.
Link Building - This will be the most time consuming and difficult task you will have to preform when optimising your website. The search engines see relevant incoming links to your website as a vote of confidence.
The best way to get links point to your site is to create great and compelling content for your website that people will link to. Directory and article submissions are common methods people use to gain links, as well as direct solicitations to website owners who share a common goal as you do.
SEO is a black are that takes time and patience. The first aim of your new site should be to create a site that people will like. This is the surest way to be successful in the long run.
Robots,robotics,humanoids:
Ed Murray is creator of Atlantic Technology, an Irish company with 10 years experience in delivering search engine optimisation strategies and great website design for small to medium sized business.