Search Engine Optimization (SEO) is the dream of every webmaster. Webmasters know the value of getting good ranking on the search engines that can give their sites free targeted traffic for a long time. SEO is a long process that can take a couple of months before you will see any results. But it is worth it.
by Hass67


Search Engine Optimization (SEO) is the dream of every webmaster. Webmasters know the value of getting good ranking on the search engines that can give their sites free targeted traffic for a long time. SEO is a long process that can take a couple of months before you will see any results. But it is worth it.

First let me explain in simple terms what SEO is. SEO means that you optimize each page of your website with a title tag, description tag, keywords tag and H1, H2 headers for a particular keyword. The content of the page should not have more than a 4% keyword density.

On page optimization is good but what actually works on the search engines is Off Page Optimization: getting quality backlinks from other authority sites. Search engines like to see thousands of quality backlinks to your site from authority sites before they start ranking your site for high traffic keywords.

Let me make it very clear. SEO: both On Page and Off Page Optimization requires work. If you have deep pockets, you can pay to SEO companies to do the hard work fro you. I do it myself and it is fun. Its just that you have to have the patience to work for a few months to get the results.

Some people fall into the trap of Black Hat SEO Gurus. These gurus will sell their eBooks for hundreds of dollars telling you to do this and do that. Avoid black hat. Search engines hate this stuff. Your site may get penalized by the search engines for using such techniques.

Some people will tell you that there is a short cut. They call it Black Hat SEO. Avoid it. It may help you in the short term but in the long term your site will be noticed by the search engines and get banned. Others sell SEO software. One is SEO Elite. It sells for a few hundred dollars.

SEO Elite will tell you the number of backlinks that your site is getting. You will have to get the backlinks yourself. It will also tell you whether your site is getting ranked for a particular keyword or not.

Why you want to pay a few hundred dollars to know these things when Google provides you this information for free. Google is your friend. Learn to do what Google wants you to do and see how Google will start loving you.

Open a Google Webmaster Tools account free. Get your site indexed by Google by submitting your site and its sitemap at Google Webmaster Tools. Without being indexed, your site cannot get ranking from the search engines.

In the Google Webmaster tools, you will find the link Search Queries. Click on this link. It will show you the keywords for which your website had been ranked in the past week.

Use: link:http://www.yourdomain.com on the Google Webmaster Tools page to find the backlinks that Google knows your site is getting. If Google is not counting a backlink, it simply means Google does not know about it and that link has no value for Google.

Now, isnt this method better than purchasing SEO Elite? If you advertise on Google Adwords than you can use Google Analytics as well for your site free!

Google Analytics gives you everything. The number of visitors, their countries, time spent on the site, referral path, bounce rate, pageviews; keywords that give you search engine traffic, direct traffic and referral sites that are giving traffic to your site.

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