The Dirty Secret Behind Successful Organic SEO
You put hours into keyword research, filled your copy with the most effective keywords and strengthened your metatags. Now youve got the effective organic SEO results you want, and more people than ever are coming to your website. But theyre not buying your product or service.
You put hours into keyword research, filled your copy with the most effective keywords and strengthened your metatags. Now youve got the effective organic SEO results you want, and more people than ever are coming to your website. But theyre not buying your product or service.
Why? Because you forgot your most important audience. You may have optimized for your site for the mighty search engines, but in doing so you made it boring, confusing or irrelevant to your most important audience - the human beings who are interested in your product or service.
Heres the dirty little secret most SEO services wont tell you: Keywords dont sell anything. Keywords drive traffic to your site - thats it. The problem is if the web copywriting that contains your keywords is dull, poorly written or filled with confusing jargon your clients will take one glance and move on. Studies show you have their attention for 8 seconds at the most. Powerful web copywriting will help you make the most of this tiny window of opportunity.
Putting good keywords in bad web copy is a brand new way to commit the cardinal sin of marketing: over promising and under delivering. Remember, clicks are people, living breathing people looking for something they need. Truly powerful web copywriting, web copywriting that generates clicks and sales, has to be relevant to them and speak to their needs in a way they understand. People forget this simple fact over and over again.
If you want to write powerful web copy to generate natural SEO, the first step is to look at your web copywriting through the eyes of your clients reading it for the first time. Is it clear and simple, or filled with corporate speak? Does it read like a real person talks? Do you make too many assumptions about what your reader knows? Does your copy have a voice that sets you apart from your competition? And most importantly, does it clearly address the needs of your customers AND show them how you can meet them better than your competition? If it doesnt, its time to do some rewriting to make sure your keyword traffic doesnt go to waste.
Another thing to keep in mind: Incorporating keywords in powerful copy can be tough for anyone. So if you dont feel youre up to the task, hire a professional SEO copywriting service. Unlike article mills, a professional SEO copywriter will take the time to learn the unique selling proposition of your business. The best SEO copywriting services will put a human face on your company by writing effective web copy that shows your business in the best possible light.
Great SEO writing often has unexpected benefits far beyond your site. You could optimize your site with powerful web copy, and end up redefining your whole company. Thats what effective SEO copy writing does. There is cost involved in this approach, but the money youll spend is far less than the profits youll make when you multiply the impact of your keyword traffic with natural SEO.
Dont throw away profitable keyword traffic with poorly written, or even worse, dull web writing. Write for yourself, write something you would enjoy reading. If youve got other things to do (like running your business) look into professional SEO copywriting services who can help you. When your site is filled with effective keywords and SEO copy writing that is interesting to your clients -- thats when your website is truly optimized.
You put hours into keyword research, filled your copy with the most effective keywords and strengthened your metatags. Now youve got the effective organic SEO results you want, and more people than ever are coming to your website. But theyre not buying your product or service.
Why? Because you forgot your most important audience. You may have optimized for your site for the mighty search engines, but in doing so you made it boring, confusing or irrelevant to your most important audience - the human beings who are interested in your product or service.
Heres the dirty little secret most SEO services wont tell you: Keywords dont sell anything. Keywords drive traffic to your site - thats it. The problem is if the web copywriting that contains your keywords is dull, poorly written or filled with confusing jargon your clients will take one glance and move on. Studies show you have their attention for 8 seconds at the most. Powerful web copywriting will help you make the most of this tiny window of opportunity.
Putting good keywords in bad web copy is a brand new way to commit the cardinal sin of marketing: over promising and under delivering. Remember, clicks are people, living breathing people looking for something they need. Truly powerful web copywriting, web copywriting that generates clicks and sales, has to be relevant to them and speak to their needs in a way they understand. People forget this simple fact over and over again.
If you want to write powerful web copy to generate natural SEO, the first step is to look at your web copywriting through the eyes of your clients reading it for the first time. Is it clear and simple, or filled with corporate speak? Does it read like a real person talks? Do you make too many assumptions about what your reader knows? Does your copy have a voice that sets you apart from your competition? And most importantly, does it clearly address the needs of your customers AND show them how you can meet them better than your competition? If it doesnt, its time to do some rewriting to make sure your keyword traffic doesnt go to waste.
Another thing to keep in mind: Incorporating keywords in powerful copy can be tough for anyone. So if you dont feel youre up to the task, hire a professional SEO copywriting service. Unlike article mills, a professional SEO copywriter will take the time to learn the unique selling proposition of your business. The best SEO copywriting services will put a human face on your company by writing effective web copy that shows your business in the best possible light.
Great SEO writing often has unexpected benefits far beyond your site. You could optimize your site with powerful web copy, and end up redefining your whole company. Thats what effective SEO copy writing does. There is cost involved in this approach, but the money youll spend is far less than the profits youll make when you multiply the impact of your keyword traffic with natural SEO.
Dont throw away profitable keyword traffic with poorly written, or even worse, dull web writing. Write for yourself, write something you would enjoy reading. If youve got other things to do (like running your business) look into professional SEO copywriting services who can help you. When your site is filled with effective keywords and SEO copy writing that is interesting to your clients -- thats when your website is truly optimized.
Robots,robotics,humanoids:
Before you let any more of your hard-earned keyword traffic go to waste, contact Steve Fawcett at Phibnax for SEO copywriting services, along with a free analysis of the writing on your site. Phibnax is a lean mean marketing company founded on powerful writing, and focused on results.
Last Updated ( Wednesday, 29 April 2009 17:52 )