The Dirty Secret Most SEO Services Wont Tell You
You put hours into keyword research, filled your copy with the most effective keywords and strengthened your metatags. Now youve got the effective organic SEO results you want, and more people than ever are coming to your website. But theyre not buying your product or service.
You put hours into keyword research, filled your copy with the most effective keywords and strengthened your metatags. Now youve got the effective organic SEO results you want, and more people than ever are coming to your website. But theyre not buying your product or service.
Why? Because you forgot your most important audience. You may have optimized for your site for the mighty search engines, but in doing so you made it boring, confusing or irrelevant to your most important audience - the human beings who are interested in your product or service.
Heres the secret: Even the best keywords dont sell anything. They get people to your site, but if the web copy theyre in is irrelevant, badly written or just plain confusing your customers will take one glance and move on. Studies show you have between 5 to 8 seconds to prevent that. Good web copy will help you make the most of that.
Putting good keywords in bad web copy is just another way of making the worst mistake in marketing: over promising and under delivering. Remember, behind every click is a real live human looking for something they need. Truly powerful web copywriting, writing that generates clicks and sales, has to speak to your clients needs in a way they understand. Time and time again people forget this simple fact.
The first step to writing effective copy for organic SEO is to look at your web copy through the eyes of a customer reading it for the first time. Is it clear and simple, or filled with jargon? Does it read like real people talk? Does it assume the reader knows everything you know? Does it have a voice that sets your business apart from your competition? And most importantly, does it clearly address the needs of your customers AND show them how you can meet them more effectively than your competition? If it doesnt, its time to do some rewriting to make sure your keyword traffic doesnt go to waste.
Another thing to keep in mind: Using keywords in effective copy can be intimidating for anyone. So if you dont feel youre up to the task, hire a professional SEO copywriting service. Unlike article mills, a professional SEO copywriter will take the time to learn the unique strengths of your business. The best SEO copywriting services will wrap your keywords in effective web copy that puts a human face on your company, and sells you in the best possible light.
You could start out optimizing your site with great web copy, and end up redefining your whole company. Thats what great SEO copy writing does. There is cost involved in this approach, but the money youll spend is nothing compared to the profits youll make by taking full advantage of your keyword traffic with organic SEO.
Dont waste another day of keyword traffic with badly written, or even worse, boring web writing. Write something you would like to read. Or look into a professional SEO copywriting services who will. When your site is filled with effective keywords and SEO copy writing that is interesting to your clients -- thats when your website is truly optimized.
You put hours into keyword research, filled your copy with the most effective keywords and strengthened your metatags. Now youve got the effective organic SEO results you want, and more people than ever are coming to your website. But theyre not buying your product or service.
Why? Because you forgot your most important audience. You may have optimized for your site for the mighty search engines, but in doing so you made it boring, confusing or irrelevant to your most important audience - the human beings who are interested in your product or service.
Heres the secret: Even the best keywords dont sell anything. They get people to your site, but if the web copy theyre in is irrelevant, badly written or just plain confusing your customers will take one glance and move on. Studies show you have between 5 to 8 seconds to prevent that. Good web copy will help you make the most of that.
Putting good keywords in bad web copy is just another way of making the worst mistake in marketing: over promising and under delivering. Remember, behind every click is a real live human looking for something they need. Truly powerful web copywriting, writing that generates clicks and sales, has to speak to your clients needs in a way they understand. Time and time again people forget this simple fact.
The first step to writing effective copy for organic SEO is to look at your web copy through the eyes of a customer reading it for the first time. Is it clear and simple, or filled with jargon? Does it read like real people talk? Does it assume the reader knows everything you know? Does it have a voice that sets your business apart from your competition? And most importantly, does it clearly address the needs of your customers AND show them how you can meet them more effectively than your competition? If it doesnt, its time to do some rewriting to make sure your keyword traffic doesnt go to waste.
Another thing to keep in mind: Using keywords in effective copy can be intimidating for anyone. So if you dont feel youre up to the task, hire a professional SEO copywriting service. Unlike article mills, a professional SEO copywriter will take the time to learn the unique strengths of your business. The best SEO copywriting services will wrap your keywords in effective web copy that puts a human face on your company, and sells you in the best possible light.
You could start out optimizing your site with great web copy, and end up redefining your whole company. Thats what great SEO copy writing does. There is cost involved in this approach, but the money youll spend is nothing compared to the profits youll make by taking full advantage of your keyword traffic with organic SEO.
Dont waste another day of keyword traffic with badly written, or even worse, boring web writing. Write something you would like to read. Or look into a professional SEO copywriting services who will. When your site is filled with effective keywords and SEO copy writing that is interesting to your clients -- thats when your website is truly optimized.
Robots,robotics,humanoids:
Before you let any more of your valuable keyword traffic go to waste, contact Steve Fawcett at Phibnax for SEO copywriting services, along with a no obligation analysis of your site's content. Phibnax is a lean mean marketing company founded on effective writing.
Last Updated ( Friday, 01 May 2009 02:21 )