Want SEO Results? Implement These 8 Important Techniques
Implementing more than a handful of the Search Engine Optimization methods we encounter can be a never-ending struggle, hence the reason for this list. Included below are the methods that will get you the most favor in the eyes of the search engines. When you implement these SEO methods, you will be able to see a noticable difference in your traffic and wonder why you didn't impletment them sooner.
Implementing more than a handful of the Search Engine Optimization methods we encounter can be a never-ending struggle, hence the reason for this list. Included below are the methods that will get you the most favor in the eyes of the search engines. When you implement these SEO methods, you will be able to see a noticable difference in your traffic and wonder why you didn't impletment them sooner.
1. Fill your 'title' tag with your keywords. Highlight the keywords and phrases that the page is featuring by creating a unique title. When your potential visitors search that keyword, it's your site title that will display dominantly on the SERP (Search Engine Results Page), so make it worthwhile.
2. Get your keywords in your inbound links. If another page is pointing at you, whatever text is part of that link goes to your credit in the eyes of the search engines. If your blogger friend has a link to your website on his, it probably says "check out Joes business." Try to get him to put "auto mechanic" or "car repair" as the link, or at least "Joes Auto Repair" - your business name.
3. Generate Unique and Helpful Content - Updated Often. Contribute something valuable to the Web. When you spend time creating 'How-To's and other interesting articles, the benefit is two-fold. First, it positions you as an expert in the field (if your articles are any good), much as an author is more easily respected in his field than an ordinary professional because, hey, he wrote the book on it. Second, the search engine will pick up your articles and attribute their content to your domain. Anytime you get an outside link that goes to this content, it add to the importance of your site.
4. Put your Keywords in your Filenames. Instead of titling your Auto Repair Services page "arserv.html" or another shorthand title, use long, descriptive filenames like "car-auto-repair-services.html." This is a great technique that is easy to implement and yields great results.
5. Submit your XML Sitemap to Google. It can be a pain to create this formatted index of pages for your site, but it works very well for getting Google to crawl your site sooner, and find more of your pages.
6. Build a Large Number of Backlinks. There are entire companies that do nothing but provide backlink generation services, which should tell you how important this process is. Simply put, search engines favor sites that are referenced by other well-referenced sites (the basis of Google's PageRank). There are countless ways to get backlinks, but arguably the best way is to use the content you generated in Step 3. Submit your articles to directories and content libraries using special programs or manual submissions. You can even delegate this a knowledgeable employee (or one that knows how to use Google) for their downtime. Additionally, search engines favor links from .gov and .edu domains, so use your connections if you have them!
7. Keep your Keyword Density Between 3-7%. When youre writing all that great, unique content, make sure to seed your keywords and phrases in there so that they comprise 3-7% of the text on a page. Any more, and you look like youre keyword stuffing (whether youre trying to or not), any less, and the page doesnt seem relevant.
8. Use your Keywords in your Headings. Many times a section heading can be seen as irrelevant for a search engine, so always make sure to fill your 'h1' and 'h2' tags with important keywords. Dont leave them out or treat them as 'implied' - thats the worst thing you can do.
As you can see, these are very important techniques to implement on your website. When you apply the methods in this article, you will get closer to the coveted #1 spot for your keywords.
Implementing more than a handful of the Search Engine Optimization methods we encounter can be a never-ending struggle, hence the reason for this list. Included below are the methods that will get you the most favor in the eyes of the search engines. When you implement these SEO methods, you will be able to see a noticable difference in your traffic and wonder why you didn't impletment them sooner.
1. Fill your 'title' tag with your keywords. Highlight the keywords and phrases that the page is featuring by creating a unique title. When your potential visitors search that keyword, it's your site title that will display dominantly on the SERP (Search Engine Results Page), so make it worthwhile.
2. Get your keywords in your inbound links. If another page is pointing at you, whatever text is part of that link goes to your credit in the eyes of the search engines. If your blogger friend has a link to your website on his, it probably says "check out Joes business." Try to get him to put "auto mechanic" or "car repair" as the link, or at least "Joes Auto Repair" - your business name.
3. Generate Unique and Helpful Content - Updated Often. Contribute something valuable to the Web. When you spend time creating 'How-To's and other interesting articles, the benefit is two-fold. First, it positions you as an expert in the field (if your articles are any good), much as an author is more easily respected in his field than an ordinary professional because, hey, he wrote the book on it. Second, the search engine will pick up your articles and attribute their content to your domain. Anytime you get an outside link that goes to this content, it add to the importance of your site.
4. Put your Keywords in your Filenames. Instead of titling your Auto Repair Services page "arserv.html" or another shorthand title, use long, descriptive filenames like "car-auto-repair-services.html." This is a great technique that is easy to implement and yields great results.
5. Submit your XML Sitemap to Google. It can be a pain to create this formatted index of pages for your site, but it works very well for getting Google to crawl your site sooner, and find more of your pages.
6. Build a Large Number of Backlinks. There are entire companies that do nothing but provide backlink generation services, which should tell you how important this process is. Simply put, search engines favor sites that are referenced by other well-referenced sites (the basis of Google's PageRank). There are countless ways to get backlinks, but arguably the best way is to use the content you generated in Step 3. Submit your articles to directories and content libraries using special programs or manual submissions. You can even delegate this a knowledgeable employee (or one that knows how to use Google) for their downtime. Additionally, search engines favor links from .gov and .edu domains, so use your connections if you have them!
7. Keep your Keyword Density Between 3-7%. When youre writing all that great, unique content, make sure to seed your keywords and phrases in there so that they comprise 3-7% of the text on a page. Any more, and you look like youre keyword stuffing (whether youre trying to or not), any less, and the page doesnt seem relevant.
8. Use your Keywords in your Headings. Many times a section heading can be seen as irrelevant for a search engine, so always make sure to fill your 'h1' and 'h2' tags with important keywords. Dont leave them out or treat them as 'implied' - thats the worst thing you can do.
As you can see, these are very important techniques to implement on your website. When you apply the methods in this article, you will get closer to the coveted #1 spot for your keywords.
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Author Tony Kau runs Vanivo Internet Marketing, one of the best web designers in Portland, and also offers all types of services related to SEO in Portland.