There are those who don't understand that you download content every single time you visit a website. It's true that in order for the digital media to be displayed on your screen things such as images and even text need to be downloaded. Ironically there are many web surfers that swear up and down they will never do any sort of downloading and they have no idea that this is precisely what they are doing every time they go to a website! Funny as that is, it also needs to be taken into account that because downloading is the process that occurs, files on the site need to be very small so that the load times are cut down, which is one of the best things you can do for website optimization.
by AdamWebster


There are those who don't understand that you download content every single time you visit a website. It's true that in order for the digital media to be displayed on your screen things such as images and even text need to be downloaded. Ironically there are many web surfers that swear up and down they will never do any sort of downloading and they have no idea that this is precisely what they are doing every time they go to a website! Funny as that is, it also needs to be taken into account that because downloading is the process that occurs, files on the site need to be very small so that the load times are cut down, which is one of the best things you can do for website optimization.

If you are too heavy on the graphics or have your graphics in the wrong format then they will take extra time to actually download. To fix this you need to make everything very small and very accessible, employing the best website optimization methods that you can. This way people will return to your site again and again.

One thing that you may do to cut down on file sizes is reduce the size of the images on your website. Images are the big bandwidth eaters on any website, and this is an issue because they are required. No one wants to look at a webpage that is nothing but plain text. Since images are so necessary people used to reduce their colors by saving them as.gif files which were more web friendly at the time. Sadly this is no longer applicable because people will now notice if images are a grainy mess. The other option you have now is to save your images in a fairly new format which is known as.png. It's a very small image format and it manages to retain most of the quality, which makes it perfect for website content.

Hosting video content on your main site is never a good idea. If you have a video that you want other users to see then it is best to have it streamed from another website. If you have the resources then you could set up another server to host videos on, that way any type of video may be streamed from the alternative server instead of the main one.

If your user load is heavier that you anticipated, then it would be best to also move all of your content to various servers. By doing this you can have content loaded from the server that is least busy. This content can include graphics and even text. Though it will all be on different servers each user will get the exact same experience. Doing this reduces load times, ensuring that people will come back to your website.

Physical downloads such as games, music, or other software must be allocated to different servers. Some servers can be designated as 'premium' servers and people who pay a monthly fee can be given access to increased speeds and additional content.

Finally you should definitely try to do some keyword optimization, or SEO. This means that you place specific keywords in your meta tags or the site, and you guarantee that these are words that people will be searching for when they go to their favorite search engine.

If you know what you're doing then setting up a web page will never be hard. The only hard part is making it useable and efficient but there are a lot of materials out there to give you a helping hand so you'll never be alone in your never ending quest for optimization.

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